Your Best Work May Be Missing From Your Marketing

A referral, an online search, or a speaking engagement may put you on a prospective client's radar. But before contacting you, they're likely to check your website or LinkedIn profile to decide whether you have the expertise they're looking for.

You may already have the experience, results, and credibility they want. But are they finding enough evidence of it?

Download Give Prospective Clients More Reasons to Choose You, a free discovery exercise and worksheet designed to help consultants and coaches:

• Uncover overlooked evidence of their experience, results, reputation, and expertise.

• Recognize what makes their work valuable through client feedback, accomplishments, referrals, and professional insights.

• Identify where to use that evidence to strengthen their marketing and give prospective clients clearer reasons to consider working with them.

Your experience deserves to be represented by more than general descriptions of what you do. Start with the evidence you've already earned.