Stop wrestling with generic AI and start using your 'Second Brain'

Are you tired of spending hours chatting with AI only to get back robotic, generic output that misses the mark?
In a world of 'AI noise,' most business owners are just spinning their wheels.

Take the NotebookLM Marketing Playbook Challenge

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THIS CHALLENGE IS FOR YOU IF

  • You are a small business owner, marketing professional, consultant, service provider, or coach who is ready to use AI strategically in your marketing.

  • You use AI tools in your work but keep getting output that feels too generic to actually use.

  • You have used NotebookLM for content creation and want to go deeper into research, competitive analysis, messaging, and real marketing strategy work.

  • You want output you can trust because it comes from sources you have chosen:  your own documents, your own research, your own materials.

  • You are ready for a challenge that delivers real use cases and outputs you can put to work in your marketing right away.

MY APPROACH — STRATEGY FIRST

Your Path to Implementation, Not Just Information.
Most workshops hand you a list of generic prompts and send you home to figure it out. My proprietary MADE Framework is a human-to-human system designed to help you market wisely and think strategically:

MAP
See exactly where you are: your marketing, your tools, your gaps.

ALIGN
Match the right tools to your actual goals. No chasing shiny objects.

DESIGN
Build a system that fits how you actually work.

EMBED
Make AI part of your marketing so it stops being something extra.

 

Imagine the Clarity of a Data-Backed Strategy

➡️A marketing toolbox you actually use for research, messaging, content planning, and competitive work.

➡️Real outputs from your own materials and trusted sources.

➡️A system so NotebookLM becomes part of how you market.

SESSION 1

Cut Through the AI Noise and
See Where NotebookLM Fits

  • Step back from the AI hype and connect NotebookLM to real marketing strategy
  • Get a clear overview of what NotebookLM is and where it fits
  • Understand how it can support marketing beyond content creation
  • Create your first strategic output focused on competitive intelligence

You’ll leave with:

  • Clearer direction on where NotebookLM fits in your marketing
  • A first practical output you can use
  • Resource materials and homework for Session 2

SESSION 2

Use NotebookLM to Uncover
Stronger Audience Insight

  • Build on the strategy from Session 1
  • Use NotebookLM to better understand your audience
  • Surface patterns, pain points, and priorities from the right materials
  • Turn audience information into more useful marketing insight

    You’ll leave with:
  • A stronger view of what your audience cares about
  • A practical output focused on audience insight
  • Resource materials and homework for Session 3

SESSION 3

Use NotebookLM to Surface Buyer Questions, Objections, and Proof

  • Use NotebookLM to uncover the questions and concerns that keep buyers from taking the next step
  • Spot where trust breaks down and what information helps people feel more confident
  • Turn those insights into a practical tool you can use in your marketing

You’ll leave with:

  • A clearer view of the questions and objections shaping buyer decisions
  • A practical output focused on trust gaps and proof
  • Better direction on what your audience needs before taking the next step

Three sessions that show you how to use NotebookLM more strategically in your marketing.
đź’ˇYou will start by cutting through the AI noise and connecting NotebookLM to real marketing strategy, then work through guided use cases that help you apply it in practical ways.

💡Each session includes a hands-on exercise, resource materials,  homework, and step-by-step video explaining how to implement the materials.

NotebookLM Marketing Challenge Playbook Course

$147

  • 3 Video recordings
  • Session worksheets and resource materials for each video
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ABOUT LISA KANDA

Think strategically. Expertise you can trust.

I’m Lisa Kanda, and I love simplifying marketing for people using tech. In a noisy marketplace, I help you move past the 'look-at-me' influencer hype to become a hunted expert in your niche. With 20+ years of strategic experience, I don't just teach you a tool; I show you how to use it to think strategically and market effectively.

I help business owners, consultants, and marketing professionals figure out where AI fits in their work, especially when the noise, hype, and volume of tools make it hard to know what is actually useful. My approach is practical, strategic, and grounded in real marketing needs, not experimentation for its own sake.

Thousands of professionals have learned from me through live workshops, courses, and consulting engagements. I have also served as an adjunct professor at Monmouth University and the Savannah College of Art and Design, bringing real-world business strategy into the classroom and helping students build skills that match what the market actually requires.

In my workshops, I help you move from overwhelm and scattered information to clarity, confidence, and action. You leave with a better understanding of how to use tools like NotebookLM in a way that supports smarter decisions, sharper marketing, and more consistent execution.

Frequently Asked Questions