With over 25 years of marketing experience in the corporate world and then close to 10 years as an entrepreneur (if you do the math, I’m in my 50s), I’ve learned how to sort through the hype and find the right strategies, tools and tactics to market your business – so you don’t have to figure it out on your own. As a recovering corporate professional – someone who has taken the daring leap to move from employee to entrepreneur – I have learned how to build a business and a brand. In fact you can read more about that in this article.
My journey has taken me from New Jersey, New Orleans, a cross country trip, and now Savannah, while officially hanging my shingle as Elkay Advisors, LLC and the founder of Get Visible Academy.
Yes, having your own business can give you freedom, but it’s hard to shake off the old ways you are taught as a slave to the 9-5 grind. But if you’ve decided to trade in the corporate salary for a Life, there’s a lot to learn when it comes to establishing your company’s online presence in this digital world. I’m here to help you do it without spinning your wheels following the next bright shiny object.
I have been fortunate to have clients who are thought leaders in the professional services industry, finance, retail, publishing, and creative arts; entrepreneurs and business owners; and non-profit and community service organizations.
As a consultant to America’s Small Business Development Centers in New Jersey and Georgia, I’ve counseled hundreds of small business owners on how to use social media to promote and build their businesses. I was honored to work with the NJSBDC at Brookdale Community College to co-create and teach the Digital Blueprint Certificate Program. If you are an SBDC and looking to expand your social media footprint, learn more about my SBDC offerings here.
I went back to get my Master of Arts degree in corporate and public communication from Monmouth University 20 years after receiving my Bachelor of Arts degree in communications from the University of Dayton. It’s never too late to continue to learn. My lifelong learning in the digital and social media arena keeps me on my toes.
I’ve never met a stranger. I’m one of those people who will talk to anyone – and now with social media – have truly made friends from around the world from conversations both online and in person. I love when I see the light bulb go on or the AHA moment happen – because I was able to take something hard to understand and make it work for you. That’s what I do best – simplify online marketing so you can succeed.
The LinkedIn Less is More Method is a streamlined approach to maximizing the results you can get in only 20 minutes a day twice a week. This strategy includes specific activities that will increase your visibility resulting in increased engagement, profile views, connection requests, leads and jobs.