How do you create a variety of content to share on your social media channels when you’re on a budget? By investing in a few tech tools and taking time to learn how to use them, you can create thumb-stopping content for your social media sites using eye-catching images and videos.

Whether starting from scratch or using content already created, you can use the following tools to help you get more views and engagement from your posts. The following tools help me to create content on a budget.

There are three content blocks I divide most of my social media posts into:

1. I am taking a blog post I have written and re-purposing the blog content by creating images, images with text, and short videos.
2. I am repurposing my podcast with short audio snippets.
3. I am creating short video tutorials, images for review quotes, infographics, and doing “live” videos.

Design

Canva - free and paid plans

Canva has already made a name for itself as the “go-to” tool for...

You are not alone as many businesses are figuring out how to navigate these times. One of the most important things is to not withdraw and go quiet. While there are many factors that may be influencing you right now, staying visible to your customers, employees, colleagues, and the public is important to sustaining your business in the long run.

On October 29, 2012, SuperStorm Sandy slammed into the Northeastern United States, leaving destruction and devastation in its path. For two years following this disaster, I worked with hundreds of businesses to help them rebuild. While the current situation of a global pandemic reaches all of us, there are many lessons learned from this disaster that will benefit businesses right now.

What businesses learned then and still relevant today is you cannot stick your head in the sand and wait for this to blow over. Now is the time to step up your game and get visible. Since “in-person” marketing and communications are limited...

In this episode of Business Dig, we welcome Clara Rose and Debbie Clement-Large, co-authors of the book, "8 Ways to Mind Your Own Business: Strategy and Mindset for the New Entrepreneur."

Clara Rose is the Founder and CEO of Intentional Influence, a division of Clara Rose & Company, a consulting practice focused on writing, speaking, and leadership. Clara works with individuals, entrepreneurs, professionals, and corporations who want to strategically and intentionally cultivate their influence.

Debbie Clement-Large is the Founder of Why Follow the Herd, and internationally recognized and award-winning Life and Leadership coaching practice, focusing on traditional coaching and spiritual psychology. Debbie works with individuals, entrepreneurs, and businesses to help them live and work in a wholehearted way.

In today’s broadcast. Clara and Debbie will share their valuable insights from their respective points of view to guide new entrepreneurs in the direction of...

In this episode of Business Dig, we welcome Rick Lochner, the President of RPC Leadership Associates, Inc. where he helps business owners, corporate and non-profit leadership teams and individual professionals make leadership a way of life.

Rick has authored several books and his most recent release, “I’m Still Sayin’… More Revelations for Making Leadership a Way of Life” provides real-world insights that can help us make the shift from holding a leadership position to owning the mindset, taking the actions, and using the practical empathy that true leaders need in this demanding workforce climate.

In this broadcast, we seek to help you learn how to cultivate the qualities that can fortify your leadership attitude; to lead yourself and those who may be influenced by you.

Rick’s book, "I’m Still Sayin’… More Revelations for Making Leadership a Way of Life" is now available on Amazon. 

...

Life is like a box of chocolates. You never know what you’re gonna get.

Leaving your business health and growth to chance will result in “never knowing what you’re gonna get.”
The best way for you to predict the future is to create it!

Creating a strategy for your business is more than what I like to call “doing the do.”  Now I know that may sound a little gross, but maybe you can relate more when I put it this way – doing customer service, doing networking, doing social media, doing events – the act of doing without knowing why you’re doing it other than you think you should be.
Does this relate to you?

You can be like Forrest Gump and just take whatever you get.
OR
You can change how you do things and your approach.

By creating a clear and concise strategic plan, you set the course for your business. Your vision, mission, goals and action plan will provide you with the mindset and tools for success.

Strategic planning...

One of the most common statements I hear from businesses is "I know we need to use social media in our marketing, but we don't know where to start." One of the tools I use in my Social Media Strategy Workshop is a worksheet that helps businesses use a strategic approach to implementing and integrating social media into their marketing mix.

7 Steps to Create Your Social Media Strategy

1. List the social media platforms you will use.
   Many businesses start with a Facebook page because someone told them they need to do so, or create profiles on all the platforms but do not engage in any of them.  First, find out where your ideal market "hangs out" in social media. If you are a B2C business, Facebook "might" be the right fit for you. If you're a B2B business, LinkedIn "might" be the place to start. The important thing is to spend time where you'll be connecting with your customers, clients and prospects. Second, because there are only so many hours in a day, it makes sense to...

Business owners and marketing professionals face a constant learning curve to keep current in the social media space. Many times we are in a constant state of overwhelm as we struggle to stay current with the latest changes. I am often asked, “How do you keep up social media that constantly changes and not get overwhelmed?”

Overwhelm happens when there is no plan. It is important to implement a strategic social media plan that integrates with your overall marketing plan. This will help manage priorities of what’s important and what can wait. A focus on goals, objectives and return on investment will put the time and effort in perspective.

A proactive, self-development education plan can be developed to use inbound marketing techniques that will bring the latest information to you. Since social media platforms will continue to evolve and change, it’s important to find the experts and resources who already devote considerable time and have amassed...

In this episode of Business Dig, we welcome Rex Sikes, the creator of MIND DESIGN™ and is also well known as a Master NLP Trainer, hypnotist, and whole-brain learning expert. Rex just released his book, Life on Your Terms, a powerful practical manual with a fresh take on personal growth, business success, and transformation that’s infused with love, wisdom, innovative ideas, principles, and practices that help you to begin creating and living the life you want.

In this broadcast, we hope you'll discover how to create a champion mindset and a victor mentality, to harness your dreams and desires using Rex's simple and powerful techniques. Rex gives you pages of real-life principles proven to change lives.

Rex’s book, "Life on Your Terms," is now available on Amazon. https://www.amazon.com/Life-Your-Terms-Create…/…/ref=sr_1_1…

We invite you to watch as we discuss the following topics:

• Rex shared his story of how a skydiving accident...

To be competitive in today’s online market, your marketing strategy must contain video. It’s a powerful form of content, which is rapidly becoming the primary marketing tool of choice for many small businesses.

That's because videos showcase your and your company's personality. They convey, in images, what you and your mission/vision are all about. They demonstrate both authenticity and authority online. They communicate valuable content in a format that engages your prospects. They let people in, they connect, so that people get to know you.

Business owners who use video for marketing purposes have cited an increase in sales, lead generation, website use, improved customer relations and more. It definitely pays to take advantage of video to spread your marketing message.

Here are 8 ways you can use videos to promote your business and take advantage of this powerful tool.

1. Education - Use video to educate your market on the use of your products. Lead them...