Did you know that the average mobile user takes about 1.7 seconds on any piece of content they see? According to Nielsen Research, 38% of brand recall, 23% of brand awareness, and 25% of purchase intent result from video impressions that are less than two seconds long! With shrinking attention spans and growth of mobile platform usage, it is imperative you learn how to make your content stand out to viewers.
Remember, for a post to have successfully made an impression, it only needs one second. What would you do with that second?
What stops your thumb when scrolling through your news feed? Was it bright and engaging? Did it connect with you? Learn from what content grabs your own attention - and how you can improve your own.
Your biggest competition is not other companies; it’s your viewers' attention spans.
Here are four simple ways to get your content noticed.
The most important step in your social media journey is keeping your content consistent. Keeping a steady outflow of content will keep your customers engaged and loyal. You do not need to make your content overly elaborate, but make sure it grabs your viewers in less than a second.
Guest post by Olivia Nieto, marketing intern for Elkay Advisors, LLC. She is currently attending Cairn University for her Dual-Level MBA/Marketing degree. She aspires to work in fiction publishing or in a business administration role. In addition to school, Olivia works full time and is an upperclassman on her university’s softball team.