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7 Powerful Benefits from Marketing with Video


You’ve heard that using video to market your business can bring incredible results. But do the benefits outweigh the effort it takes to create a video and put it online?

In a word, YES! Shooting a video, editing and formatting it, uploading it to the Internet with the right title and description takes a bit of time. But the payoff for video marketing can be tremendous.

Here are seven real benefits of marketing with video:

1. Personal connection. The personal connection with your potential market is a huge selling factor. With video, your audience can truly get to know you, see you and get a sense of your personality. They get to see that you are indeed a real, live person. They start building a deeper relationship with you and feel as if they actually have met you.

2. Trust. There’s an old proverb: “Believe nothing of what you hear, and only half of what you see.” It can be very easy to be a fake and a fraud online. People are skeptical...

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Business Dig: How to Change and Form Habits Based on Science


We’re back! Welcome to the re-launch of Business Dig with Lisa Kanda and Deborah Frey, where we focus on trends, tips, tools and tales that inform, educate, and entertain. We’re excited to bring back our show from our Blog Talk Radio days and have upgraded to doing a video podcast.

In our inaugural show, we will give you a quick update and then dive into talking about Habits!

We invite you to watch as we discuss the following topics:

  • Changing and creating habits in how we communicate and socialize.
  • The impact the current pandemic is having on all of us and our habits.
  •  James Clear, author of Atomic Habits.
  • The myth that it takes 21 days to form a habit.
  • The current fear and resistance by businesses because they think people are forming new habits of doing things.
  •  The four steps to forming a habit.
  • Dr. Charles Duhigg, author of The Power of Habit.
  • The science of habit formation and an example of forming the habit of brushing our teeth.
  • Roger von...
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Stop Selling and Start Relating: A Three-Tiered Approach to Build Your Business


Have you ever thought about what motivates people to buy from you? While some sales gurus may preach the “always be selling” approach, understanding your market and their reasons for buying is necessary for success in sales. With the growth of social media as a vehicle to market your business, it is even more important to understand how to use these tools and follow best practices to protect your brand. 

Discover Why Your Customers Buy From You

You may have heard the phrase “People don’t like to be sold but they love to buy!” by bestselling author, Jeffrey Gitomer.  In his book, Little Red Book of Selling, he shares the following 10 reasons why people will buy from you.

  1. I like you.
  2. I understand what I am buying.
  3. I perceive a value in the product / service.
  4. I have confidence in you.
  5. I trust and believe you.
  6. I feel there is a fit between my needs and the product/service.
  7. The price is fair.
  8. I perceive the product / service will increase...
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Q&A With Lisa K. - Employee Use of Social Media


In this video of Q&A With Lisa K. I review how to manage social media in the workplace to allow your employees to use these tools and become brand ambassadors. The question asked was “Are my employees using LinkedIn and other social media to enhance business development for my business?”

Watch the video for the answers.


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Take Charge of Your Networking


Networking is often what turns a small business into a thriving and prosperous business. Last night, I attended a Chamber of Commerce small business networking event, and I was reminded of how important it is to not just attend these events, but to be proactive in your networking strategy to get the most out of your time and effort. Networking success comes with planning and follow up.


What do you want to achieve with your networking efforts? For example, do you want to create partnerships with other business owners? Do you want to broaden awareness of your brand or drive traffic to your website? Do you want to increase credibility? Decide what your goals are and then you can move onto the next step which is to plan how you’re going to achieve your goals.


Once you have your goals, plan how you’re going to achieve them. This step involves two considerations:

  1. How much time do you have to commit to networking?
  2. What...
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