Lisa Kanda is a consultant to the Small Business Development Center at Brookdale Community College since 2011 and has counseled hundreds of small business owners on how to use social media to promote and build their businesses. Read her biography here.
An effective way to provide in depth social media training is through Social Media Bootcamps. Lisa has created and facilitated 3 Social Media Bootcamps in 2015 and 2016 for the SBDC that focused on helping business owners create social media strategic plans and also hands-on computer training using LinkedIn and Facebook Advertising.
Bootcamp Descriptions and Learning Objectives
Watch Two Modules of the Social Media Jumpstart For Business Bootcamp
Module 1 - Set Your Social Media GPS
Module 2 - Tools and Trends for Social Media Success
Lisa was instrumental in the creation and launch of the Small Business Development Center at Brookdale Community College’s new Digital Blueprint Certificate program and teaches the following workshops within the program:
Lisa Kanda and Jackeline Mejias- Fuertes, Regional Director, SBDC New Jersey at Brookdale Community College presented this program, “Creating a Digital Blueprint Program” at the 36th Annual America's SBDC Conference in Orlando on Sept. 20, 2016. A member of the audience recording the presentation Live on Facebook. If you are interested in learning more about how to create a program for your SBDC, watch the video and/or feel free to contact me.
Lisa also actively participated in helping the SBDC assist businesses impacted by SuperStorm Sandy. In addition to providing counseling to businesses through Monmouth and Ocean Counties, Lisa assisted in recruiting and awareness building activities by presenting 4 social media workshops at strategic locations in the two counties. Most recently, Lisa presented a full day Social Survival Bootcamp For Business in both Ocean and Monmouth Counties.
Lisa created the following video programs, that were also funded through the SuperStorm Sandy grants, to provide education and assistance to businesses.
Lisa has contributed to the Small Business Development Center at Brookdale Community College's blog with the following articles:
As a sought after social media speaker, her approach is to demystify this ever changing medium while sharing proven tools and tips to help her audience take action right away. Whatever the audience level, Lisa can start with social media 101 or go beyond the basics making the content relevant and actionable right away. Her speaker roll is below: