Business owners and marketing professionals face a constant learning curve to keep current in the social media space. Many times we are in a constant state of overwhelm as we struggle to stay current with the latest changes. I am often asked, “How do you keep up social media that constantly changes and not get overwhelmed?”

Overwhelm happens when there is no plan. It is important to implement a strategic social media plan that integrates with your overall marketing plan. This will help manage priorities of what’s important and what can wait. A focus on goals, objectives and return on investment will put the time and effort in perspective.

A proactive, self-development education plan can be developed to use inbound marketing techniques that will bring the latest information to you. Since social media platforms will continue to evolve and change, it’s important to find the experts and resources who already devote considerable time and have amassed expertise in the various platform...